Aftenposten: Vinklubb

Client - Aftenposten
My role - Design 
Case - Create new campaign material 
Production - Ongoing
Aftenposten Vinklubb was in terrible need of new and fresh campaign-visuals. To which I created a playful approach as they are Norway's largest wine club, who is in desperate need of getting in touch with a younger audience to keep relevant. These are examples of some of the campaign ads I created. They wanted visuals which could easily adapt to the current season, but not change drastically. Previous campaign has also been heavily text-based, while I wanted to approach with minimal text and rather focus on the fun and joyfulness of indulging in a beverage for any occasion. Also creating material that easily adapt to the seasons with few elements that has a larger impact and creates something interesting, rather than basing it entirely on text.